🛑Struggling getting Leads?

A simple marketing system for owner-operated service businesses. Content that gets seen. Ads that bring leads. Follow-up that books the job. No agency.

I thought if I just did great work, the jobs would come.

I thought if I just posted more, clients would find me.

I even paid an agency, believing they could help me scale.


None of it worked. I was still stuck doing lower-paying jobs, dealing with price shoppers, throwing money at marketing that didn't work.


Then I built a system — and it worked. Now I get leads every week without paying agency prices.

Who it's for

Service businesses, coaches, and realtors — owners who do the work themselves.

📌 The system

1. Film the work — 3 posts a week, phone only.

2. Put money behind winners only — $10 a day, local only.

3. Follow up or lose it — reply the same day, Day 2 check-in, Day 5 one clear next step.

🔥 What You’ll Learn

I'm opening a 3-month beta for a few owner-operators who want the same system installed in their business. $500/mo, month to month, cancel anytime. Organic content first, then Meta ads.

How to start

Step 1 — DM me START on Instagram (@kirk_blacklava).

I'll ask three quick questions and send the details.






Step 2 — Rather talk first? Book a 30-minute discovery call.